To my company and to our clients, trends mean a general AWARENESS of the world to come. It is AWARENESS about movements in society, economy, and geopolitics as well as in technology. You need a lot of information to provide strategic advice to tomorrow’s businesses.
My research and consulting activities concentrate on 8 crucial industry fields: Healthcare, Mobility, CE/DAP, Home, FMCG/Packaging, Food, Public Spaces and Finance.
From my own experience, I can say that businesses often confuse “trends “with the consumer trends for “the girl next door” (consumer perception on today’s marketing and mass production). Our “trends “are not about fancy fashion or interior magazines or seasonal shoes and bags.
I am constantly monitoring eight different industries. My spectrum of interests ranges from medical tools, consumer electronics, and professional equipment to packaging and food and a wide scope of mobility. I am nonstop searching for the cross-fertilisation of ideas that I need to initiate the innovative spark my clients need. Just to give you an example, the newest hinge that is developed for Airbus A380 can be implemented into a new fridge or oven, which enables the use of different materials in the design of kitchen appliances.
– a simple yet very useful tool to help you manage your creative processes.
After years of research and analyses Zuzanna has created a set of 130 colour cards (13 colours x 10 keywords). The cards help companies, businesses and creatives stretch the rubber band of imagination even further. They help you keep your head open, think out of the box, look beyond the boundaries of the known and, above all, name the uncharted areas of innovation that is possible, but not obvious.
Throughout 25 years of her professional experience Zuzanna has realised that most global companies, or more specifically their strategy, design, innovation, and marketing people, struggle when it comes to reading trends and translating them into business practice. More often than not, this translation is short-sighted, with decision makers expecting maximum profit at minimum risk.
For years, Zuzanna has been using the 360˚Cards to help her clients open up their cognitive perspective and break out of the silo mentality controlling their reproductive day-to-day work.
The 360˚Cards come without a user manual. Use them however you want, just open your imagination!
FutureS Thinking Cards – Legacy edition is a tool that facilitates work with possible futures that are a response to the ongoing and future changes. They inspire both business and design community, as well as people looking for creative methods in their daily work.
To collect all the necessary information, I am constantly travelling. Annually, I am visiting more than 20 of the most influential trade fairs, conferences, cities and design weeks. The information I collect is carefully analysed and implemented into a project’s processes. At 360inspiration we believe in a 360 degrees approach. The 360 degrees refer to the ability to change the perspective. I feel like I am an extension of my client’s and designer’s eyes.