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Are you inspired? Having a good insight in the relevant trends that influence your business is one of the important pillars to build your company’s future strategy.
Are you a marketing manager, product manager, do you lead a creative team or are you a change agent in your organization?
Find out how our services can support and inspire your activities!
newest trend book
LEGACY
Are you a good ancestor?
Zuzanna Skalska’s newest book “Legacy. Are you a good ancestor?” has been launched lately. The publication encourages companies to explore the landscape of possibilities and aims to help readers around the world (clients and business partners) build the future.
The book is not just another trend book. It is not about what will be trendy. It is about showing businesses the Landscape of Possibilities™ full of sparkling SIGNALS OF CHANGE™. If you are a leader it is now up to you to help to bring knowledge, ideas, and inspiration to your team, clients or other stakeholders to move your enterprise forward. It invites the business to discover landscape of many various possibilities, and ultimately aims to help clients and business relation around the world, to build their futures.
trend lectures
Zuzanna Skalska presents her colourful and beautifully visualised storytelling that touches the imagination and inspires the audience with the latest design trends from various industries that influence and define design thinking for tomorrows: “Leaders of Change”.
Trend watching is a complex process of constant monitoring most of the industry’s branches in the world market. The ability to observe and analyse the results is a job that requires long-standing experience and constant observation. Many companies and indeed designers confuse sales trends with the trends that are needed to build the strategy for brands and products.
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tailor made trend reports
Based on our ongoing 360° trend research, we create tailor-made reports that cover the most influential trends in your business, as well as cross-industry trends that influence your market.
These reports will help you to define new innovation directions and concepts for your portfolio. An inspiring lecture to present the report is part of the offer. Please contact us to tailor a report to your needs
trend workshops
In a trend workshop, relevant trends & developments are translated to your business.
Together we take a step into the future: with trend insights as the starting
point, new innovation opportunities are envisioned that fit your company:
- on a strategic level: creation of future scenarios for business opportunities
- on a portfolio level: creation of ideas for new product concepts
During the workshop we discuss the latest developments and trends and facilitate the workshop process. Questions like: “What do all these developments mean for my business?” and “How can these opportunities be applied to my business?” are the focal point.
design DNA
Zuzanna Skalska presents her colourful and beautifully visualised storytelling that touches the imagination and inspires the audience with the latest design trends from various industries that influence and define design thinking for tomorrows: “Leaders of Change”.
Trend watching is a complex process of constant monitoring most of the industry’s branches in the world market. The ability to observe and analyse the results is a job that requires long-standing experience and constant observation. Many companies and indeed designers confuse sales trends with the trends that are needed to build the strategy for brands and products.
360˚
trend research
The driver for our trend services is the unique 360° trend research process. Our ongoing research examines the birthplaces of product trends and the links between megatrends, consumer trends and product design.
The experience of more than a decade has taught us the importance of a cross-industry view. We look across industries like FMCG, Medical, Professional, CE & DAP and Mobility and notice that the borders between traditionally defined industries have become blurred. Or knowledge helps companies to step over the border of their industries and set their own future directions.
Inspirational Study Tours
Inspirational journey, service safari, dedicated to the leaders of medium and large companies, during which Zuzanna Skalska helps personally experience the signals of change in the most progressive and modern places in Europe. Dedicated travels not only allow you to experience changes, but also allow you to build a network of contacts.